As content marketing proliferates through Asia, companies are looking for high-quality, compelling content in a variety of formats that tells their story accurately and effectively and to an ever-growing audience. Mode2 is unparalleled in its experience in developing and executing comprehensive content marketing strategies for Hong Kong and Asian businesses.
Strategy
A well-planned and consistently executed content marketing program will increase brand awareness, raise sales and increase customer satisfaction/knowledge. But creating quality content is no simple task and many companies don’t have the capacity or skillsets to execute a comprehensive and successful content program.
Mode2 can provide compelling content and strategy aimed at helping your customers understand your business, increase your reputation, identify leads and drive revenue using a variety of strategic specialties.
- Strong storytelling
- Key message development
- Objectives and audience
- Consistent look and feel
- Media and channels mix
- Tone of voice positioning
- Up-to-date, relevant content
- Editorial calendar
- Competitor analysis
- Search engine optimization
- Measurable results
Creation
Content marketing is the lifeblood of our business. That’s why our experienced team of journalists and storytellers will help your organization craft tailored content for your business and ensure it is accessible to the people who matter.
Whether through words, images or multimedia our team ensures your story is told consistently and professionally to your target audience – whether they are individuals, groups or communities. Mode2 prides itself on the wide range of quality content we are able to create to start a conversation with your audience.
- Case studies and testimonials
- Thought leadership articles
- Websites and microsites
- Blogs and opinion pieces
- Whitepapers
- Research and reports
- Presentations
- Videos and podcasts
- Press releases
- Infographics
- E-books and newsletters
- In-house publications
Engagement
Good content needs a home and it’s our job at Mode2 to help make sure your content finds one. It does not matter how good your content is, if it isn’t able to engage with and attract the attention of your target audience.
Whether through creative infographics, instructional videos, promotional contests or educational blog posts, making sure they are in front of the right people is key. Mode2 can help you identify the appropriate channels you need to reach your target audience, whether they are existing customers or new prospects, and ensure your Content Marketing efforts are as effective as possible.
- Websites
- Social media
- Traditional media
- News wires
- Newsletters
- Blog posts
- Webinars
- Seminars, shows and events
- E-mail marketing
- Intranets
- Search Engine Optimization